CURRAN DINKEL

Designed presentation deck for Mastercard, translating complex ideas into clear, visually compelling narratives. Focused on creating clean layouts, impactful storytelling and cohesive brand-aligned visuals that effectively communicated product value.

A rebrand to reflect the evolving spirit of the SFO community — modern, inclusive, and connected. The refreshed identity is designed to better represent our members, strengthen community engagement and create a more recognizable presence both online and in person.

A modern, responsive website design built on the Salesforce platform that serves as a welcoming introduction for potential users to learn about and join the Finteract community. The site is designed to showcase the organization’s mission, values, resources and member benefits. Integrated with Salesforce CRM, the platform supports seamless user registration, community engagement, event participation and communication, creating an interactive digital experience that encourages visitors to connect, participate and become active members of the community.

The River District by Crescent Communities brand activation including email campaigns, PowerPoint presentations, flyers, signage, merchandise and other branded collateral.

A targeted print campaign created for Williams-Sonoma to promote their branded credit card offered through Synchrony Bank. The campaign featured high-quality lifestyle imagery, refined branding and compelling promotional messaging designed to encourage customer applications and increase cardholder engagement. Print materials included direct mail pieces, in-store signage and catalog inserts that highlighted exclusive cardmember benefits such as rewards, special financing offers and premium shopping experiences. The design aligned with Williams-Sonoma’s upscale aesthetic while clearly communicating the value and convenience of the credit card program.

A selection of creative work developed for Frigidaire across multiple formats, including point-of-purchase (POP) materials, out-of-home (OOH) advertising, print ads, educational one-pagers and digital media, designed to support product awareness and consumer education across channels.

Led the strategy, art direction and creative development of an Earth Day digital campaign for Electrolux appliances, producing integrated social media, digital and video content focused on sustainability and energy-conscious living. The campaign combined engaging storytelling, environmentally driven messaging and cohesive visual design to strengthen brand awareness, promote eco-friendly products and connect with consumers around Earth Day initiatives.

Art directed and designed a packaging refresh for Electrolux water and air filtration products, including a custom product photoshoot, redesigned packaging templates and a scalable visual system to support future product expansion. Developed a long-term transition strategy to ensure brand consistency across additional product lines while enhancing shelf presence, product clarity and overall customer experience.

Developed and designed a strategic presentation for a rebrand brainstorming session for Harvest Organics, exploring brand positioning, visual identity concepts, messaging direction and market opportunities. The presentation was created to inspire collaborative ideation and establish a cohesive creative vision for the brand’s future growth and audience engagement.

Designed and produced a printed research report that synthesized qualitative and quantitative community data into an engaging editorial experience. The project involved translating finalized research content into a visually structured publication that balanced clarity, accessibility and storytelling.

Information blurred for confidentiality.

The communication strategy and visual design for the launch of a premium offering within the Forge SFO digital community, with a focus on creating a cohesive brand experience, clear member messaging and elevated creative assets that positioned the offering as exclusive, valuable and community-driven across channels.

Developed digital and print assets for a co-branded marketing campaign featuring Electrolux laundry products and Tide PODS. Campaign deliverables included digital banner ads, retailer-specific promotional materials and a national print advertisement featured in USA Today. The campaign combined strong visual storytelling and promotional messaging to drive product awareness, retail engagement and consumer interest.

Designed a premium brochure for high-end retail showrooms featuring Electrolux laundry products, combining product highlights with aspirational lifestyle imagery and design inspiration for luxury laundry room remodels. The brochure showcased appliance features, modern interior concepts and elevated visual storytelling to engage customers and support the premium showroom experience.

Designed a collection of print materials for Crescent Communities multi-family developments, with each property featuring a unique brand identity tailored to reflect the character of its surrounding neighborhood. Deliverables included rack cards, business cards, presentation slides and other marketing collateral created to support leasing efforts and establish a cohesive, location-specific brand experience.

Integrated campaign developed for Frigidaire’s new range featuring Air Fry technology, spanning print, digital and social channels. Launched during the Thanksgiving season, the initiative centered around a “Turkey for Your Table” promotion, highlighting the product’s versatility and convenience for holiday cooking.

Posters designed for Wells Fargo to celebrate and showcase the accomplishments of their social team over the course of the year, highlighting key achievements, campaigns and creative impact across platforms.

One of a series of postcards developed for CITGO highlighting the benefits of their fuel rewards program, designed to drive awareness and encourage customer participation through clear, engaging messaging.

A series of direct mail pieces and email communications developed for SunTrust Mortgage, targeting first-time homebuyers with messaging designed to inform, guide and encourage engagement throughout the homebuying journey.